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MindBuck Media Book Publicity, Grace Fetterman, Winter Shadow 2016

By Grace Fetterman on January 20, 2016 06:10 PM

I had the privilege of shadowing Jessica Glenn, founder of MindBuck Media Book Publicity. Jessica is dynamic, knowledgeable, and thoughtful. In her job, she devotes her boundless energy to promoting the work of creative minds.

I was so lucky that my time with Jessica coincided with the beginning stages of her dialogue with Blue Star Coloring, the leading publisher of grown-up coloring books. On an icy Tuesday afternoon, I accompanied Jessica on a meeting with Blue Star, where I observed the collaborative effort of a publicity campaign. After the meeting, Jessica had me write a sample press release for an adult coloring book titled, "It's Owl Good: An Adult Coloring Book." As a Reedie English major, I found this assignment to be quite a hoot.

 The entire experience revealed many elements of a publishing niche, and the literary world at large.

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