Sociolinguistic Artifacts

This article isn't specifically linguistic, but relates to Eckert's notion of the heterosexual marketplace, where adolescents learn how to speak/act/dress/present in the best way possible to attract people of the 'opposite' sex and thus gain popularity. This article deals with how lesbian and queer girls fair in this social structure as people who essentially do not participate in the heterosexual marketplace. Interestingly, the article posits that a good way to combat the isolation of non-conforming young people would be for schools/institutions to reward non-physical and non-sexual achievements. I find this a strange concept because I think of popularity/success in the heterosexual marketplace as being determined almost entirely separately from school-sanctioned recognition of achievement; in fact, I think institutional recognition often detracts from a person's success in the marketplace, and I wonder how/whether institutions are capable of causing a shift in the dynamics of young people's social structure. [Published on 12-31-1969]