Sociolinguistic Artifacts

This video is about Jennifer Scalfani, a linguist at Georgetown University, who analyzed Donald Trump’s “unique” use of language that he uses as the President of the United States. His language is unique in a way that it is different than the language that other Presidents spoke in the past. He uses much more simple vocabulary and grammar, jumps from one topic to another, involves a variety of hand gestures, and uses an expression at the end of the phrase to emphasize his message. Scalfani analyzed how Trump’s unique use of language is a representation of how language can create a brand, construct an identity that is recognizable, and create an authentic persona.