Sociolinguistic Artifacts

The Bacon Bowl commercial shows how knowledge about certain language communities and indexicality are used to make sales. The female host uses rhymes within her cheerfully delivered presentation, common staples of similarly-styled "As Seen on TV" commercials that index friendly and familiar qualities to appeal to a stereotypical mom or grandma audience. In addition, the host emphasizes diet and portions, along with rather specific cooking terms like "crisp up evenly" and "cut of bacon", and serves up an "I heart bacon bowl" pin as a free gift, further intending to index a generally female, family-oriented language community.