Sallyportal: Madly Blogging Reed

Tribe Productions Wins Bronze for Centennial Campaign Video

By Kevin Myers on November 13, 2013 03:45 PM

Tribe Pictures wins a Bronze Award at the 34th Annual Telly Awards for a Reed College commissioned film. Tribe Pictures took the prize in the fundraising category for a film that thanks alumni and other donors for the success of Reed’s $200 million dollar Centennial Campaign.

Last December, Jon Huberth of Tribe Pictures traveled to Portland to film Reed’s beautiful campus and recorded heartfelt interviews with students and faculty on the effect the Centennial campaign has had on their academic lives.

Executive Creative Director, Vern Oakley, commended Reed and Tribe on their collaborative work process. “The backdrop of heartfelt moments was key in visually transporting alumni back to campus,” says Oakley.  “Through Tribe’s human-first approach to storytelling, we hoped to create meaningful, human connections. Our goal was not just to thank alumni, but to effectively move, motivate, and mobilize continued alumni support.”

The video highlights the campaign’s goals of strategically adding faculty to bolster departments, increasing financial aid, creating an environmental studies program, and constructing a new performing arts building. The success of the film was giving a face to these goals by capturing the appreciation of students and faculty as they express their gratitude for the Reed experience.

The film was shown at alumni gatherings across the country and is currently featured on the Centennial Campaign homepage.

Tribe Pictures is an award winning global communications film company, specializing in strategic, world-class film solutions with a human-first storytelling approach. Tribe’s mission is to create successful meaningful human connection that persuade, excite, move and mobilize. Trusted by the Fortune 500 and the finest universities and non-profits, Tribe has been successfully producing purposeful films for over 27 years through an artful blend of strategic messaging, storytelling and a fine-craft perspective in filmmaking.

*Tribe Productions contributed to this report.

Tags: Campaign video