Human Resources

Annual Fund

Associate Director, Annual Fund (Direct Marketing)

Reed College is one of the country’s leading private liberal arts colleges and provides one of the nation’s most intellectually rigorous undergraduate experiences, with a highly structured academic program balancing broad distribution requirements and in-depth study in a chosen academic discipline. Reed is highly selective and values intellectual achievement and has a strong tradition of alumni/ae involvement and support. We are seeking a Associate Director of the Annual Fund to join our team.

The Associate Director for Direct Marketing is responsible for the direct marketing activities of the Annual Giving office.  This position has primary responsibility for solicitation segmentation, project management, and analysis across all solicitation channels including: mail; email; phonathon; and, web-based platforms.  He/she plays an integral team role in planning, coordinating and producing Annual Giving solicitations to secure financial support and a giving pipeline for the college from alumni, students, parents and friends.

The Associate Director will set priorities for direct marketing solicitations and work with the Director to create annual solicitation goals and metrics.  The position is accountable for reaching the Annual Fund goals ($3.81 million in fiscal year 2012) with particular responsibility in securing gifts of less than $1,000.

The Associate Director will supervise the Assistant Director, Annual Fund who is responsible for managing the student phonathon program raising money from alumni, parents and friends.  The Associate Director will understand phonathon software and computing programs, work with the Assistant Director to set solicitation schedules, and develop and execute an effective fulfillment program. 

The Associate Director will coordinate and maintain an integrated solicitation calendar including project management timelines for all aspects of annual giving solicitation.  He or she will manage interactions, timing and donor response rates for each solicitation channel to maximize results.  The position will operate as a donor database super user, collaborating with the College Relations Information System team to create best practices in extraction, ask logic, standard reporting and in-depth analysis.  The Associate Director will supervise the direct marketing budget to stay within financial constraints.

Minimum qualifications include a Bachelor’s degree in a related field and five years fundraising experience; or any combination of experience and education that provides the applicant with the desired skills, knowledge and ability required to perform the job.  Applicants should have a background in direct marketing or direct fundraising with a specific focus on integrated marketing programs.  Candidates with advanced computer skills, project management certification or experience and supervisory experience are strongly desired.  Review of candidates will begin immediately and continue until the position is filled.

This is a full-time exempt position. Reed College offers a comprehensive benefit package which includes, medical, dental, 403 (b) retirement plan, use of on site sports center, access to bike co-op, free parking, discounted TriMet bus passes, paid holidays, paid vacation and retiree medical.

TO APPLY:  Please submit a letter of introduction discussing your qualifications and interests, along with your resume, a completed Reed Application for Employment form (original or scanned), via email, mail or fax to:

Reed College
Attn:  Human Resources
3203 S.E. Woodstock Blvd.
Portland, Oregon 97202
Fax:  503-777-7775

The Reed Application for Employment is located here.

Start Date:  ASAP
Reed College is an Equal Opportunity Employer

Classification:    Associate Director, Direct Marketing
Grade:              E-7

Deadline: Open until filled